Megatrends underpinning tourism to 2020: analysis of key drivers for change.

CRC for Sustainable Tourism Pty Ltd
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2008, pp. 1 - 65
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A key element of a successful tourism industry is the ability to recognise and deal with change across a wide range of behavioural, environmental and technological factors and the way they interact. The coming decade and a half should see major shifts in the leisure and tourism environment, reflecting changing consumer values, political forces, environmental changes and the explosive growth of information technology. No aspect of the industry will remain untouched. The challenge for tourism stakeholders in both the private and public sectors is to account for these changes proactively to achieve and maintain competitive advantage for their organisations. This report explores the way in which some key drivers could affect the tourism industry, both international and domestic, to the year 2020. An exploration of these trends allows important change agents, on both the supply side and the demand side of tourism, to be highlighted and discussed, strategies formulated by destination managers, and tourism operators to develop tourism in a sustainable way. While the implications extend to all tourism destinations and operations, the focus is on Australia in particular.
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