Rationalisation as delusion: pictorial health warnings and tobacco industry arguments

Hoek, J; Gendall, P; Louviere, JJ

Rationalisation as delusion: pictorial health warnings and tobacco industry arguments

Hoek, J Gendall, P Louviere, JJ

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Publisher:: Emerald Group Publishing Ltd.
Publication Type:: Journal Article
Citation:: The Journal of Consumer Marketing, 2011, 28 (7), pp. 476 - 483
Issue Date:: 2011-01

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Field	Value	Language
dc.contributor.author	Hoek, J	en_US
dc.contributor.author	Gendall, P	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	The Journal of Consumer Marketing, 2011, 28 (7), pp. 476 - 483	en_US
dc.identifier.issn	0736-3761	en_US
dc.identifier.uri	http://hdl.handle.net/10453/18884
dc.description.abstract	Purpose : The tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims that pictorial health warnings on tobacco products would be no more effective than text-only warnings.	en_US
dc.publisher	Emerald Group Publishing Ltd.	en_US
dc.relation.ispartof	The Journal of Consumer Marketing	en_US
dc.relation.isbasedon	10.1108/07363761111181455	en_US
dc.subject.classification	Marketing	en_US
dc.title	Rationalisation as delusion: pictorial health warnings and tobacco industry arguments	en_US
dc.type	Journal Article
utslib.citation.volume	7	en_US
utslib.citation.volume	28	en_US
utslib.for	1505 Marketing	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	7	en_US
pubs.volume	28	en_US

Abstract:

Purpose : The tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims that pictorial health warnings on tobacco products would be no more effective than text-only warnings.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/18884