Rationalisation as delusion: pictorial health warnings and tobacco industry arguments
- Emerald Group Publishing Ltd.
- Publication Type:
- Journal Article
- The Journal of Consumer Marketing, 2011, 28 (7), pp. 476 - 483
- Issue Date:
Purpose : The tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims that pictorial health warnings on tobacco products would be no more effective than text-only warnings.
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