Media Analysis: What Is It Worth?

Dowling, GR; Weeks, W

Media Analysis: What Is It Worth?

Dowling, GR

Weeks, W

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Publisher:: Emerald Group Publishing Ltd
Publication Type:: Journal Article
Citation:: Journal of Business Strategy, 2011, 32 (1), pp. 26 - 33
Issue Date:: 2011-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Dowling, GR https://orcid.org/0000-0003-3055-5982	en_US
dc.contributor.author	Weeks, W	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	Journal of Business Strategy, 2011, 32 (1), pp. 26 - 33	en_US
dc.identifier.issn	0275-6668	en_US
dc.identifier.uri	http://hdl.handle.net/10453/18923
dc.description.abstract	Purpose: Now more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme and contradiction analysis; and problem and solution analysis, the	en_US
dc.publisher	Emerald Group Publishing Ltd	en_US
dc.relation.ispartof	Journal of Business Strategy	en_US
dc.relation.isbasedon	10.1007/s11252-014-0393-9	en_US
dc.subject.classification	Business & Management	en_US
dc.title	Media Analysis: What Is It Worth?	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	32	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	1	en_US
pubs.volume	32	en_US

Abstract:

Purpose: Now more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme and contradiction analysis; and problem and solution analysis, the

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http://hdl.handle.net/10453/18923