Media Analysis: What Is It Worth?

Emerald Group Publishing Ltd
Publication Type:
Journal Article
Journal of Business Strategy, 2011, 32 (1), pp. 26 - 33
Issue Date:
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Purpose: Now more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme and contradiction analysis; and problem and solution analysis, the
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