PlS-SEM: Indeed A Silver Bullet
- M.E. Sharpe, Inc.
- Publication Type:
- Journal Article
- Journal of Marketing Theory and Practice, 2011, 19 (2), pp. 139 - 151
- Issue Date:
Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based
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