PlS-SEM: Indeed A Silver Bullet

Hair, J; Ringle, C; Sarstedt, M

PlS-SEM: Indeed A Silver Bullet

Hair, J Ringle, C Sarstedt, M

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Publisher:: M.E. Sharpe, Inc.
Publication Type:: Journal Article
Citation:: Journal of Marketing Theory and Practice, 2011, 19 (2), pp. 139 - 151
Issue Date:: 2011-01

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Field	Value	Language
dc.contributor.author	Hair, J	en_US
dc.contributor.author	Ringle, C	en_US
dc.contributor.author	Sarstedt, M	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	Journal of Marketing Theory and Practice, 2011, 19 (2), pp. 139 - 151	en_US
dc.identifier.issn	1069-6679	en_US
dc.identifier.uri	http://hdl.handle.net/10453/18925
dc.description.abstract	Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based	en_US
dc.publisher	M.E. Sharpe, Inc.	en_US
dc.relation.ispartof	Journal of Marketing Theory and Practice	en_US
dc.relation.isbasedon	10.2753/MTP1069-6679190202	en_US
dc.subject.classification	Marketing	en_US
dc.title	PlS-SEM: Indeed A Silver Bullet	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	19	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.volume	19	en_US

Abstract:

Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent to carrying out covariance-based

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http://hdl.handle.net/10453/18925