"Truth in Advertising": The Beginning of Advertising Ethics in Australia

Waller, DS

"Truth in Advertising": The Beginning of Advertising Ethics in Australia

Waller, DS

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Publication Type:: Journal Article
Citation:: Journal of Mass Media Ethics: Exploring Questions of Media Morality, 2012, 27 (1), pp. 46 - 56
Issue Date:: 2012-01-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2012-01-01	en_US
dc.identifier.citation	Journal of Mass Media Ethics: Exploring Questions of Media Morality, 2012, 27 (1), pp. 46 - 56	en_US
dc.identifier.issn	0890-0523	en_US
dc.identifier.uri	http://hdl.handle.net/10453/18929
dc.description.abstract	In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 "truth in advertising" and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference to quotes from presenters and the establishment of self-regulatory bodies, to help gain an insight into the beginning of a system to observe ethical behavior in advertising. © 2012 Copyright Taylor and Francis Group, LLC.	en_US
dc.relation.ispartof	Journal of Mass Media Ethics: Exploring Questions of Media Morality	en_US
dc.relation.isbasedon	10.1080/08900523.2011.606002	en_US
dc.title	"Truth in Advertising": The Beginning of Advertising Ethics in Australia	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	27	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1903 Journalism and Professional Writing	en_US
utslib.for	2001 Communication and Media Studies	en_US
dc.location.activity	Kota Kinabalu, Sabah, Malaysia
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	27	en_US

Abstract:

In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 "truth in advertising" and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference to quotes from presenters and the establishment of self-regulatory bodies, to help gain an insight into the beginning of a system to observe ethical behavior in advertising. © 2012 Copyright Taylor and Francis Group, LLC.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/18929