An Interaction–Engagement–Intention Model: How Artificial Intelligence and Augmented Reality Transform the User–Platform Interaction Paradigm

Kabir, ZS; Kang, K

An Interaction–Engagement–Intention Model: How Artificial Intelligence and Augmented Reality Transform the User–Platform Interaction Paradigm

Kabir, ZS Kang, K

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Publisher:: MDPI
Publication Type:: Journal Article
Citation:: Electronics Switzerland, 2025, 14, (12)
Issue Date:: 2025-06-01

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Field	Value	Language
dc.contributor.author	Kabir, ZS
dc.contributor.author	Kang, K https://orcid.org/0000-0003-4252-9802
dc.date.accessioned	2026-01-07T00:08:07Z
dc.date.available	2026-01-07T00:08:07Z
dc.date.issued	2025-06-01
dc.identifier.citation	Electronics Switzerland, 2025, 14, (12)
dc.identifier.issn	2079-9292
dc.identifier.issn	2079-9292
dc.identifier.uri	http://hdl.handle.net/10453/191373
dc.description.abstract	Interaction with mobile platforms changes users’ emotional and cognitive engagements through various stimuli cues that respond to behavioural intentions. Emerging technologies such as artificial intelligence (AI) and augmented reality (AR) foster more engagements and transform a new user–platform interaction paradigm in the e-commerce industry. This study signifies the effects of artificial intelligence and augmented reality in assessing user experience for mobile platforms. In this paper, we develop an interaction–engagement–intention model that considers users’ continuance intention based on perceived user experience. The proposed model uniquely explains a nuanced understanding of how the user–platform interactions evolve interactivity, product fit, artificial intelligence-driven recommendation, and online reviews in perceiving spatial presence and subjective norm. This paper explores the importance of attitude and trust as emotional states that influence the user’s behavioural responses. We validate the consequences of user–platform interactions toward continuance intention by conducting an online questionnaire survey and assessing user experience in augmented reality environments. The results contribute to adopting the co-created values of user–platform interactions through cognitive and emotional engagements that affect users’ continuance intention. The platform industry can apply the research outcomes by considering user experience and its implications to enhance the platforms’ capability with a broader aspect.
dc.language	English
dc.publisher	MDPI
dc.relation.ispartof	Electronics Switzerland
dc.relation.isbasedon	10.3390/electronics14122499
dc.rights	info:eu-repo/semantics/openAccess
dc.subject	0906 Electrical and Electronic Engineering
dc.subject.classification	4009 Electronics, sensors and digital hardware
dc.title	An Interaction–Engagement–Intention Model: How Artificial Intelligence and Augmented Reality Transform the User–Platform Interaction Paradigm
dc.type	Journal Article
utslib.citation.volume	14
utslib.for	0906 Electrical and Electronic Engineering
pubs.organisational-group	University of Technology Sydney
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	University of Technology Sydney/Faculty of Engineering and Information Technology/School of Professional Practice and Leadership
pubs.organisational-group	University of Technology Sydney/Faculty of Design and Society
utslib.copyright.status	open_access	*
dc.rights.license	This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0). To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/
dc.date.updated	2026-01-07T00:08:06Z
pubs.issue	12
pubs.publication-status	Published
pubs.volume	14
utslib.citation.issue	12

Abstract:

Interaction with mobile platforms changes users’ emotional and cognitive engagements through various stimuli cues that respond to behavioural intentions. Emerging technologies such as artificial intelligence (AI) and augmented reality (AR) foster more engagements and transform a new user–platform interaction paradigm in the e-commerce industry. This study signifies the effects of artificial intelligence and augmented reality in assessing user experience for mobile platforms. In this paper, we develop an interaction–engagement–intention model that considers users’ continuance intention based on perceived user experience. The proposed model uniquely explains a nuanced understanding of how the user–platform interactions evolve interactivity, product fit, artificial intelligence-driven recommendation, and online reviews in perceiving spatial presence and subjective norm. This paper explores the importance of attitude and trust as emotional states that influence the user’s behavioural responses. We validate the consequences of user–platform interactions toward continuance intention by conducting an online questionnaire survey and assessing user experience in augmented reality environments. The results contribute to adopting the co-created values of user–platform interactions through cognitive and emotional engagements that affect users’ continuance intention. The platform industry can apply the research outcomes by considering user experience and its implications to enhance the platforms’ capability with a broader aspect.

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http://hdl.handle.net/10453/191373