Individual commitment over time : tensions and paradoxes of making meaning within the context of ecological sustainability
- Publication Type:
- Thesis
- Issue Date:
- 2012
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This thesis investigates individual change over time and provides vital clues to the
difficulties and opportunities of sustaining commitment within social, business and
political complexity. Critique of the deterministic accounts of the organisation and
management literature has led to new pathways of understanding in how individuals
make meaning. These areas of investigation advance theory of how individuals adapt
and respond to technical and adaptive change. The study draws from literature on selfidentity,
sensemaking and commitment to build deeper understanding of synergies and
disconnections as applied to the area of sustainability and change management. The
research adopted a social constructionist approach where data was collected from 31
individuals in their commitment to environmentally friendly practices in small and
medium businesses. Study of the influence of sensegiving on sensemaking of
individuals was undertaken in the context of a government funded program designed to
improve the level of ecological sustainability in industry. The primary source of data
came from reflective glances that included memories of past events and experiences,
and current and prospective accounts were analysed to build theory. The findings
indicate that individual commitment over time is a highly temporal and ephemeral
phenomenon that is heavily interconnected with personal desires for stability and
becoming. These investigations provide important contributions to the field of
sustainability, and new perspectives on how personal change manifests within
ambiguity and why the morphing of language and relationships makes commitment
difficult to sustain. The capacity to adapt quickly to complexity requires a skilful mix of
personal desire in overcoming obstacles, being able to create compelling scripts for
change, and finally being able to modify leadership and management strategies to
secure lasting engagement and compliance. The central finding of this research is that
individuals morph over time in relationship to multiple commitments and readings of
what is occurring around them. Centrally important to these determinations are the
perceived levels of power and authority to take action in the particular context.
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