Corporate Social Responsibility Disclosure: An Exploratory Study of the Top 10 Media Organisations

Otago University
Publication Type:
Conference Proceeding
Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, 2007, pp. 2847 - 2854
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Corporate social responsibility (CSR) is an issue of growing interest in the business world, and many large, multinational companies, including media organisations, are voluntarily disclosing information regarding their CSR activities. While there is criticism of the ethical values of the media , some media organisations are using CSR to promote a positive side of their business. This exploratory study observes what the leading media organisations are doing in terms of CSR activities to propose a CSR disclosure index for the media industry, and discusses some implications for other organisations.
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