What's good and bad about contraceptive products? A best-worst attribute experiment comparing the values of women consumers and GPs
- Publisher:
- Adis International
- Publication Type:
- Journal Article
- Citation:
- Pharmacoeconomics, 2012, 30 (12), pp. 1187 - 1202
- Issue Date:
- 2012-01
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Our objectives were to compare women's (consumers') preferences and GPs' (providers') views in relation to existing and new contraceptive methods, and particularly to examine what factors increase the acceptability of different contraceptive products. Women and GPs agree that longer-acting methods with less bleeding are important features in preferred methods of contraception; however, women are also attracted to products involving less invasive modes of administration. While the vaginal ring may fill the niche in Australia for a relatively non-invasive, moderately long-acting and effective contraceptive, the results of this study indicate that GPs will need to promote the benefits of the vaginal ring to overcome negative perceptions about this method among women who may benefit from using it.
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