Do Respondents use Extra Information Provided in Online Best-Worst Choice Experiments?

Mueller, S; Lockshin, L; Louviere, JJ; Hackman, D

Do Respondents use Extra Information Provided in Online Best-Worst Choice Experiments?

Mueller, S Lockshin, L Louviere, JJ Hackman, D

Permalink

Publisher:: Otago University
Publication Type:: Conference Proceeding
Citation:: Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, 2007, pp. 3486 - 3493
Issue Date:: 2007-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (183.45 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Mueller, S	en_US
dc.contributor.author	Lockshin, L	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.contributor.author	Hackman, D	en_US
dc.contributor.editor	Thyne, M	en_US
dc.contributor.editor	Deans, K	en_US
dc.contributor.editor	Gnoth, J	en_US
dc.date	2007-12-03	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, 2007, pp. 3486 - 3493	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2253
dc.description.abstract	An issue of interest to researchers is the amount of explanatory information one needs to give respondents making decisions in choice tasks. One way to resolve this issue is to let people select only relevant information from interactive information sources. This resolution poses unanswered questions: e.g., will respondents use the extra information, and potential systematic differences in information users and non-users. To shed some light on this issue, we let respondents access optional descriptive information about attributes in the form of partial (verbal) and full (verbal plus visual) glossaries associated with a Best-Worst (BW) web survey. Only a small minority with higher subjective product knowledge accessed the glossary information. We found no significant difference between verbal and visual information in attractiveness of use or impact on choice.	en_US
dc.publisher	Otago University	en_US
dc.relation.ispartof	Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Do Respondents use Extra Information Provided in Online Best-Worst Choice Experiments?	en_US
dc.type	Conference Proceeding
utslib.location	Otago, New Zealand	en_US
utslib.location.activity	Otago, New Zealand	en_US
utslib.for	150505 Marketing Research Methodology	en_US
dc.location.activity	Otago, New Zealand	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Otago, New Zealand	en_US
pubs.start-date	2007-12-03	en_US

Abstract:

An issue of interest to researchers is the amount of explanatory information one needs to give respondents making decisions in choice tasks. One way to resolve this issue is to let people select only relevant information from interactive information sources. This resolution poses unanswered questions: e.g., will respondents use the extra information, and potential systematic differences in information users and non-users. To shed some light on this issue, we let respondents access optional descriptive information about attributes in the form of partial (verbal) and full (verbal plus visual) glossaries associated with a Best-Worst (BW) web survey. Only a small minority with higher subjective product knowledge accessed the glossary information. We found no significant difference between verbal and visual information in attractiveness of use or impact on choice.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/2253