The Australian Olympic Caravan from 2000 to 2012

Publisher:
Walla Walla Press
Publication Type:
Book
Citation:
2012, 1, pp. 1 - 124
Issue Date:
2012-01
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Australia is the first country to develop an international Olympic caravan to cater for the requirements of large-scale sporting and cultural events. Australians have promoted innovations in ceremonies, sports presentation, the design and look of events, new forms of media and other areas. The caravan was a direct product of the acclaimed Sydney 2000 Olympic and Paralympic Games. Many individuals and firms responded to post-event opportunities to develop a brand that was exceptionally strong. As a result, Australians have dominated this field over the past decade. Since the caravan has largely operated offshore and outside the usual parameters of business, the achievements of many Australians have not been properly understood and recognised. The story of the Australian Olympic caravan is one that needs to be told because it has enhanced the countrys reputation abroad and contributed to the knowledge economy. The caravan demonstrates how this new form of legacy has emerged over a long period through imagination, inventiveness and a 'can do' spirit.
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