The Australian Olympic Caravan from 2000 to 2012

Cashman, R; Harris, R

The Australian Olympic Caravan from 2000 to 2012

Cashman, R Harris, R

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Publisher:: Walla Walla Press
Publication Type:: Book
Citation:: 2012, 1, pp. 1 - 124
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	Cashman, R	en_US
dc.contributor.author	Harris, R https://orcid.org/0000-0001-6069-6773	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	2012, 1, pp. 1 - 124	en_US
dc.identifier.isbn	978-1-876718-15-2	en_US
dc.identifier.uri	http://hdl.handle.net/10453/22647
dc.description.abstract	Australia is the first country to develop an international Olympic caravan to cater for the requirements of large-scale sporting and cultural events. Australians have promoted innovations in ceremonies, sports presentation, the design and look of events, new forms of media and other areas. The caravan was a direct product of the acclaimed Sydney 2000 Olympic and Paralympic Games. Many individuals and firms responded to post-event opportunities to develop a brand that was exceptionally strong. As a result, Australians have dominated this field over the past decade. Since the caravan has largely operated offshore and outside the usual parameters of business, the achievements of many Australians have not been properly understood and recognised. The story of the Australian Olympic caravan is one that needs to be told because it has enhanced the countrys reputation abroad and contributed to the knowledge economy. The caravan demonstrates how this new form of legacy has emerged over a long period through imagination, inventiveness and a 'can do' spirit.	en_US
dc.publisher	Walla Walla Press	en_US
dc.title	The Australian Olympic Caravan from 2000 to 2012	en_US
dc.type	Book
utslib.location	Sydney, Australia	en_US
utslib.for	2103 Historical Studies	en_US
utslib.for	1506 Tourism	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Sydney, Australia	en_US

Abstract:

Australia is the first country to develop an international Olympic caravan to cater for the requirements of large-scale sporting and cultural events. Australians have promoted innovations in ceremonies, sports presentation, the design and look of events, new forms of media and other areas. The caravan was a direct product of the acclaimed Sydney 2000 Olympic and Paralympic Games. Many individuals and firms responded to post-event opportunities to develop a brand that was exceptionally strong. As a result, Australians have dominated this field over the past decade. Since the caravan has largely operated offshore and outside the usual parameters of business, the achievements of many Australians have not been properly understood and recognised. The story of the Australian Olympic caravan is one that needs to be told because it has enhanced the countrys reputation abroad and contributed to the knowledge economy. The caravan demonstrates how this new form of legacy has emerged over a long period through imagination, inventiveness and a 'can do' spirit.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/22647