Advertising cosmetics and a backlash from regulators: An analysis of blog comments

Australian and New Zealand Communication Association
Publication Type:
Conference Proceeding
Proceedings of ANZCA 2012, 2012, pp. 1 - 5
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The advertising industry is often criticised for presenting unrealistic images of beauty which can have a negative influence on women and girls. A small number of advertisements for cosmetics have come under fire with regulators in the UK and US. This paper discusses a magazine ad for CoverGirl cosmetics which was criticised by the US regulatory authority leading it to voluntarily withdraw it from future campaigns, and analyses blog comments about the decision. It has been suggested that this decision could be the beginning of changes to the advertising of cosmetics.
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