Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling

Wang, PZ; Menictas, C; Louviere, JJ

Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling

Wang, PZ Menictas, C Louviere, JJ

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Publisher:: Australian and New Zealand Marketing Academy
Publication Type:: Conference Proceeding
Citation:: Proceedings of Australian and New Zealand Marketing Academy 2007, 2007, pp. 1819 - 1825
Issue Date:: 2007-01

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Field	Value	Language
dc.contributor.author	Wang, PZ	en_US
dc.contributor.author	Menictas, C	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.contributor.editor	Thyne, M	en_US
dc.contributor.editor	Deans, K	en_US
dc.contributor.editor	Gnoth, J	en_US
dc.date	2007-12-03	en_US
dc.date.issued	2007-01	en_US
dc.identifier.citation	Proceedings of Australian and New Zealand Marketing Academy 2007, 2007, pp. 1819 - 1825	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2290
dc.description.abstract	This paper tests the Erdem and Swait (1998) brand equity framework using latent class structural equation modelling. While there are a number of conceptual and measurement models of brand equity in the literature, we focus on the Erdem and Swait brand equity framework because it is based on formal theory in information economics. The Erdem and Swait framework was originally tested in a structural equation modelling framework without taking into account consumer preference heterogeneity. In this study, we extend the Erdem and Swait framework to incorporate preference heterogeneity via the use of latent class structural equation modelling. Data were collected from the financial services sector and results show two distinct segments of brand equity. The findings have implications for both academics and practitioners in brand management.	en_US
dc.publisher	Australian and New Zealand Marketing Academy	en_US
dc.relation.ispartof	Proceedings of Australian and New Zealand Marketing Academy 2007	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling	en_US
dc.type	Conference Proceeding
utslib.location	Dunedin, New Zealand	en_US
utslib.location.activity	Dunedin, New Zealand	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
dc.location.activity	Dunedin, New Zealand	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Dunedin, New Zealand	en_US
pubs.start-date	2007-12-03	en_US

Abstract:

This paper tests the Erdem and Swait (1998) brand equity framework using latent class structural equation modelling. While there are a number of conceptual and measurement models of brand equity in the literature, we focus on the Erdem and Swait brand equity framework because it is based on formal theory in information economics. The Erdem and Swait framework was originally tested in a structural equation modelling framework without taking into account consumer preference heterogeneity. In this study, we extend the Erdem and Swait framework to incorporate preference heterogeneity via the use of latent class structural equation modelling. Data were collected from the financial services sector and results show two distinct segments of brand equity. The findings have implications for both academics and practitioners in brand management.

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http://hdl.handle.net/10453/2290