The choice of content by information providers in word of mouth communications

Greenacre, LM; Burke, PF; Denize, SM; Pearce, R

The choice of content by information providers in word of mouth communications

Greenacre, LM Burke, PF

Denize, SM Pearce, R

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Publisher:: Jordan Whitney Enterprises, Inc
Publication Type:: Journal Article
Citation:: Academy of Marketing Studies Journal, 2012, 16 (Special issue), pp. 19 - 34
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	Greenacre, LM	en_US
dc.contributor.author	Burke, PF https://orcid.org/0000-0003-0978-0237	en_US
dc.contributor.author	Denize, SM	en_US
dc.contributor.author	Pearce, R	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Academy of Marketing Studies Journal, 2012, 16 (Special issue), pp. 19 - 34	en_US
dc.identifier.issn	1095-6298	en_US
dc.identifier.uri	http://hdl.handle.net/10453/23292
dc.description.abstract	Word-of-Mouth communication is an invaluable source of information for consumers. A comprehensive understanding of the flow of market information through interpersonal networks is therefore of unique theoretical and practical importance. Present Word-of-Mouth research is receiver centric, largely ignoring the role of the information provider as a gatekeeper to information dissemination. The objective of this research is to develop a more comprehensive understanding of Word-of-Mouth by modelling the decision making behaviour of information providers. Adopting the network theory general assumption of altruistic exchange motivation, this research uses a choice modelling	en_US
dc.publisher	Jordan Whitney Enterprises, Inc	en_US
dc.relation.ispartof	Academy of Marketing Studies Journal	en_US
dc.title	The choice of content by information providers in word of mouth communications	en_US
dc.type	Journal Article
utslib.citation.volume	Special issue	en_US
utslib.citation.volume	16	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
pubs.organisational-group	/University of Technology Sydney/Strength - ACRI - Australia China Relations Institute
pubs.organisational-group	/University of Technology Sydney/Strength - BIDA - Business Intelligence and Data Analytics
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	Special issue	en_US
pubs.volume	16	en_US

Abstract:

Word-of-Mouth communication is an invaluable source of information for consumers. A comprehensive understanding of the flow of market information through interpersonal networks is therefore of unique theoretical and practical importance. Present Word-of-Mouth research is receiver centric, largely ignoring the role of the information provider as a gatekeeper to information dissemination. The objective of this research is to develop a more comprehensive understanding of Word-of-Mouth by modelling the decision making behaviour of information providers. Adopting the network theory general assumption of altruistic exchange motivation, this research uses a choice modelling

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http://hdl.handle.net/10453/23292