医疗化进程在中国男性肾病类广告中的体现 = Medicalization and Chinese TV advertisements for male kidney disorder drugs

Zhou, YY

医疗化进程在中国男性肾病类广告中的体现 = Medicalization and Chinese TV advertisements for male kidney disorder drugs

Zhou, YY

Permalink

Publication Type:: Thesis
Issue Date:: 2013

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download contents and abstractAdobe PDF (525.44 kB)

Adobe PDF

Download thesisAdobe PDF (5.72 MB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Zhou, YY
dc.date.accessioned	2013-09-04T03:44:07Z
dc.date.available	2013-09-04T03:44:07Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/10453/23469
dc.description	University of Technology, Sydney. Faculty of Arts and Social Sciences.	en_US
dc.description.abstract	本研究在康拉德的社会医疗化理论的框架下，通过批判性话语分析的方法，分析中国电视媒体中出现的男性肾虚类广告，提出制药厂是通过去处方化来达到社会医疗化和用药平民化的目的，其潜在的危害更大，这是一个不同于医生主导的社会医疗化过程。 Employing the framework of Peter Conrad’s social medicalization theory and the methodology of critical discourse analysis, the present research analyzed major advertisements of male kidney disorder on Chinese TV channels. It demonstrates that, by converting prescription drugs into nonprescription drugs, pharmaceutical companies make their products accessible to lay people without professional intervention. The thesis argues that this process of social medicalization, unlike the one described by Conrad which is dominated by medical professions, is initiated and influenced by pharmaceutical companies and potentially more detrimental to lay people.	en_US
dc.format	Thesis (MA)	en_US
dc.language.iso	zh	en_US
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/23469/11/02whole.pdf
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	The author owns the copyright in this thesis including all reproduction and reuse rights for the work. The work may not be altered without the permission of the copyright owner. Attribution is essential when quoting or paraphrasing from this thesis.
dc.rights	au.edu.uts.lib/ppc
dc.subject	Social medicalizaiton.	en
dc.subject	Male kidney disorder.	en
dc.subject	Drugs.	en
dc.subject	TV advertisements.	en
dc.subject	China.	en
dc.subject	Pharmaceutical companies.	en
dc.title	医疗化进程在中国男性肾病类广告中的体现 = Medicalization and Chinese TV advertisements for male kidney disorder drugs	en_US
dc.type	Thesis
utslib.copyright.status	open_access

Abstract:

本研究在康拉德的社会医疗化理论的框架下，通过批判性话语分析的方法，分析中国电视媒体中出现的男性肾虚类广告，提出制药厂是通过去处方化来达到社会医疗化和用药平民化的目的，其潜在的危害更大，这是一个不同于医生主导的社会医疗化过程。 Employing the framework of Peter Conrad’s social medicalization theory and the methodology of critical discourse analysis, the present research analyzed major advertisements of male kidney disorder on Chinese TV channels. It demonstrates that, by converting prescription drugs into nonprescription drugs, pharmaceutical companies make their products accessible to lay people without professional intervention. The thesis argues that this process of social medicalization, unlike the one described by Conrad which is dominated by medical professions, is initiated and influenced by pharmaceutical companies and potentially more detrimental to lay people.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/23469