医疗化进程在中国男性肾病类广告中的体现 = Medicalization and Chinese TV advertisements for male kidney disorder drugs
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本研究在康拉德的社会医疗化理论的框架下，通过批判性话语分析的方法，分析中国电视媒体中出现的男性肾虚类广告，提出制药厂是通过去处方化来达到社会医疗化和用药平民化的目的，其潜在的危害更大，这是一个不同于医生主导的社会医疗化过程。 Employing the framework of Peter Conrad’s social medicalization theory and the methodology of critical discourse analysis, the present research analyzed major advertisements of male kidney disorder on Chinese TV channels. It demonstrates that, by converting prescription drugs into nonprescription drugs, pharmaceutical companies make their products accessible to lay people without professional intervention. The thesis argues that this process of social medicalization, unlike the one described by Conrad which is dominated by medical professions, is initiated and influenced by pharmaceutical companies and potentially more detrimental to lay people.
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