Planning and evaluating sport events for sustainable development in disadvantaged communities

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Events, Society and Sustainability: Critical and contemporary approaches, 2013, 1, pp. 79 - 94
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Sport events of all forms and sizes have been growing in volume and importance over the past century. Sport events can vary in scale and type and represent a temporary drawing together of resources to provide structured sport activities for participants, spectators and other stakeholders. These activities can feature either informal or formal competition between organised individuals and teams of athletes. Sport events are popular in many societies as they can provide people and their communities with both economic and social opportunities such as entertainment, socialisation and the establishment of contacts and networks between people and groups. A growing awareness of the social opportunities by government agencies and community groups has lead to sport events being used as a method for fostering community development and delivering broader social benefits. This chapter illustrates the significance of sport events in our society and examines their ability to contribute to sustainable development in disadvantaged communities. The chapter discusses opportunities and challenges in the areas of sport event planning and evaluation. Moreover, it introduces the Sport-for-Development (S4D) Framework that can be used to guide and facilitate the creation of sport event activities designed to benefit people in (disadvantaged) communities.
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