The importance of the social context on the impact of product placements
- Publisher:
- Springer Gabler
- Publication Type:
- Chapter
- Citation:
- Advances in Advertising Research (Vol. IV), 2013, 1, pp. 115 - 130
- Issue Date:
- 2013-01
Closed Access
Filename | Description | Size | |||
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2013000167OK.pdf | Published Version | 295.08 kB |
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