The importance of the social context on the impact of product placements

Noguti, V

Russell, CA

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Publisher:: Springer Gabler
Publication Type:: Chapter
Citation:: Advances in Advertising Research (Vol. IV), 2013, 1, pp. 115 - 130
Issue Date:: 2013-01

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Field	Value	Language
dc.contributor.author	Noguti, V https://orcid.org/0000-0001-9922-7317	en_US
dc.contributor.author	Russell, CA	en_US
dc.contributor.editor	Rosengren	en_US
dc.contributor.editor	Sara	en_US
dc.contributor.editor	Dahlen	en_US
dc.contributor.editor	Micael	en_US
dc.contributor.editor	Okazaki	en_US
dc.contributor.editor	Shintaro	en_US
dc.date.issued	2013-01	en_US
dc.identifier.citation	Advances in Advertising Research (Vol. IV), 2013, 1, pp. 115 - 130	en_US
dc.identifier.isbn	9783658023645	en_US
dc.identifier.uri	http://hdl.handle.net/10453/26955
dc.description.abstract	NA	en_US
dc.publisher	Springer Gabler	en_US
dc.relation.ispartof	Advances in Advertising Research (Vol. IV)	en_US
dc.relation.isbasedon	10.1007/978-3-658-02365-2_9	en_US
dc.title	The importance of the social context on the impact of product placements	en_US
dc.type	Chapter
utslib.location	Wiesbaden	en_US
utslib.for	1505 Marketing	en_US
utslib.citation.edition	1	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Wiesbaden	en_US

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