"David Byrne really does love PowerPoint": Art as research on semiotics and semiotic technology
- Publication Type:
- Journal Article
- Social Semiotics, 2013, 23 (3), pp. 409 - 423
- Issue Date:
This article presents a reading of David Byrne's Envisioning Emotional Epistemological Information, an art work created with MicroSoft's presentation software PowerPoint, as an instance of creative research on semiotics and semiotic technology. It reveals commonalities and differences between Byrne's ideas about PowerPoint and related ideas from linguistics and semiotics, and is intended as a contribution to research on PowerPoint, and on semiotic technologies generally, as well as to efforts aimed at developing criteria for evaluating art as research on semiotics. © 2013 Copyright Taylor and Francis Group, LLC.
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