Including Customers in Health Service Design

Publication Type:
Journal Article
Health Marketing Quarterly, 2013, 30 (2), pp. 114 - 127
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This article will explore the concept and meaning of codesign as it applies to the delivery of health services. The results of a pilot study in health codesign will be used as a research based case discussion, thus providing a platform to suggest future research that could lead to building more robust knowledge of how the consumers of health services may be more effectively involved in the process of developing and delivering the type of services that are in line with expectations of the various stakeholder groups. © 2013 Copyright Taylor and Francis Group, LLC.
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