A model of advertising regulation in the digital world

Waller, DS; Kerr, G; Mortimer, K; Dickinson, S

A model of advertising regulation in the digital world

Waller, DS

Kerr, G Mortimer, K Dickinson, S

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Publisher:: ANZCA
Publication Type:: Conference Proceeding
Citation:: Proceedings of Australia and New Zealand Communication Association (ANZCA) Conference, 2013, pp. 1 - 20
Issue Date:: 2013-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Kerr, G	en_US
dc.contributor.author	Mortimer, K	en_US
dc.contributor.author	Dickinson, S	en_US
dc.contributor.editor	Lee, T	en_US
dc.contributor.editor	Trees, K	en_US
dc.contributor.editor	Desai, R	en_US
dc.date	2013-07-08	en_US
dc.date.issued	2013-01	en_US
dc.identifier.citation	Proceedings of Australia and New Zealand Communication Association (ANZCA) Conference, 2013, pp. 1 - 20	en_US
dc.identifier.issn	1448-4331	en_US
dc.identifier.uri	http://hdl.handle.net/10453/27745
dc.description.abstract	Advertising comes under some form of regulation, whether self or government regulated, in countries around the world, to ensure that it does not offend, mislead or deceive. However, the growth of various types of digital media has resulted in commercials formerly banned in a country now being available to be watched globally on the Internet. This paper examines the functionality of informal regulatory processes enabled by digital media. In doing this, a conceptual model is proposed that explores the influence of the public, advertisers and regulatory bodies in the contemporary media environment. The model presents some important implications for both advertisers and regulatory bodies in an international context	en_US
dc.publisher	ANZCA	en_US
dc.relation.ispartof	Proceedings of Australia and New Zealand Communication Association (ANZCA) Conference	en_US
dc.relation.ispartof	Australian and New Zealand Communication Association Conference	en_US
dc.title	A model of advertising regulation in the digital world	en_US
dc.type	Conference Proceeding
utslib.location	Perth	en_US
utslib.location.activity	Perth	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Perth	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2013-07-11	en_US
pubs.place-of-publication	Perth	en_US
pubs.start-date	2013-07-08	en_US

Abstract:

Advertising comes under some form of regulation, whether self or government regulated, in countries around the world, to ensure that it does not offend, mislead or deceive. However, the growth of various types of digital media has resulted in commercials formerly banned in a country now being available to be watched globally on the Internet. This paper examines the functionality of informal regulatory processes enabled by digital media. In doing this, a conceptual model is proposed that explores the influence of the public, advertisers and regulatory bodies in the contemporary media environment. The model presents some important implications for both advertisers and regulatory bodies in an international context

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/27745