A model of advertising regulation in the digital world

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Conference Proceeding
Proceedings of Australia and New Zealand Communication Association (ANZCA) Conference, 2013, pp. 1 - 20
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Advertising comes under some form of regulation, whether self or government regulated, in countries around the world, to ensure that it does not offend, mislead or deceive. However, the growth of various types of digital media has resulted in commercials formerly banned in a country now being available to be watched globally on the Internet. This paper examines the functionality of informal regulatory processes enabled by digital media. In doing this, a conceptual model is proposed that explores the influence of the public, advertisers and regulatory bodies in the contemporary media environment. The model presents some important implications for both advertisers and regulatory bodies in an international context
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