A study of the marketing curriculum in Australia: The 1930s to now

Ellis, RB; Waller, DS

A study of the marketing curriculum in Australia: The 1930s to now

Ellis, RB Waller, DS

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Publisher:: Academy of Marketing Science
Publication Type:: Conference Proceeding
Citation:: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress, 2013, pp. 95 - 100
Issue Date:: 2013-01

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Field	Value	Language
dc.contributor.author	Ellis, RB	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.editor	Campbell, C	en_US
dc.contributor.editor	Ma, J	en_US
dc.date	2013-07-17	en_US
dc.date.issued	2013-01	en_US
dc.identifier.citation	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress, 2013, pp. 95 - 100	en_US
dc.identifier.isbn	0-939783-16-9	en_US
dc.identifier.uri	http://hdl.handle.net/10453/27749
dc.publisher	Academy of Marketing Science	en_US
dc.relation.ispartof	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress	en_US
dc.relation.ispartof	Academy of Marketing Science - World Marketing congress	en_US
dc.title	A study of the marketing curriculum in Australia: The 1930s to now	en_US
dc.type	Conference Proceeding
utslib.location	Ruston, USA	en_US
utslib.location.activity	Melbourne, Australia	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	Melbourne, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2013-07-20	en_US
pubs.place-of-publication	Ruston, USA	en_US
pubs.start-date	2013-07-17	en_US

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http://hdl.handle.net/10453/27749