A study of the marketing curriculum in Australia: The 1930s to now

Academy of Marketing Science
Publication Type:
Conference Proceeding
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing - Proceedings of The 16th Biennial World Marketing Congress, 2013, pp. 95 - 100
Issue Date:
Filename Description Size
Thumbnail2012005024OK.pdf502.2 kB
Adobe PDF
Full metadata record
Please use this identifier to cite or link to this item: