Could uncertainties drive customer-supplier relationships?

Taiwan Institute of Business Administration
Publication Type:
Journal Article
Academy of Taiwan Business Management Review, 2013, 9 (2), pp. 146 - 159
Issue Date:
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This paper proposes that organizational performance improvement could be achieved through improving the relationship between suppliers and customers.Accordingly, the paper proposes that performance could be improved by properly managing uncertainties customers-suppliers relationships.In addition the paper proses that some of those uncertainties could lead give rise to differences (gaps) that are usually found between customers expectations and of suppliers perception with respect to services delivered.The paper also proposes that gaps in the relationship between customers and suppliers could be analysed using mapping techniques.The paper points to the possibility of finding perception gaps and expectation gaps in the interrelated value attributes of goods and/or services; namely quality, cost, and time of delivery of goods or services to customers.In addition, the paper suggests that those gaps may impact on the performance from the perspectives of quality, cost, and speed of delivery of the service. It is envisaged that this research could assist management in controlling cost and avoid wastage and improve organizational performance.
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