Australia and Spain as accessible tourism destinations
- Finnish Network of Tourism Foresight
- Publication Type:
- Matkailua kaikille? Näkökulmia matkailun ennakointiin, osa ii (Tourism for all? Insights to tourism, 2013, 1st, pp. 19 - 25
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Tourism is an activity very important socially and financially for many countries; it has a high priority within governments for economic management (Hall & Wall 1994; Veal 2011). Tourism has become an important sector where nations compete against each other for market share. Many countries are seeking a competitive advantage in international marketing of destinations through the development of specific customer service segments. These new segments are based on a series of socio-demographic and psychographic considerations to differentiate market needs of groups.
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