Corporate Reputation Risk: Creating an Audit Trail

Publisher:
Springer-Verlag
Publication Type:
Chapter
Citation:
Reputation Management, 2011, 1st edition, pp. 239 - 255
Issue Date:
2011-01
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Bronn and Dowling focus on the actual management of reputational risks. They demonstrate how the general awareness of reputation threats should be transferred into a formalized Corporate Reputation Risk Audit allowing a sound identification, prioritization, and management of reputational dangers. The authors provide reasons why reputation should be integrated into a companys risk assessment and present an example of an audit process.
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