Corporate Reputation Risk: Creating an Audit Trail

BrÃ¸nn, C; Dowling, GR

Corporate Reputation Risk: Creating an Audit Trail

BrÃ¸nn, C Dowling, GR

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Publisher:: Springer
Publication Type:: Chapter
Citation:: Reputation Management, 2011, 1, pp. 239 - 255
Issue Date:: 2011-01

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Full metadata record

Field	Value	Language
dc.contributor.author	BrÃ¸nn, C	en_US
dc.contributor.author	Dowling, GR https://orcid.org/0000-0003-3055-5982	en_US
dc.contributor.editor	Helm, S	en_US
dc.contributor.editor	Liehr-Gobbers, K	en_US
dc.contributor.editor	Storck, C	en_US
dc.date.issued	2011-01	en_US
dc.identifier.citation	Reputation Management, 2011, 1, pp. 239 - 255	en_US
dc.identifier.isbn	9783642192654	en_US
dc.identifier.uri	http://hdl.handle.net/10453/29920
dc.description.abstract	Bronn and Dowling focus on the actual management of reputational risks. They demonstrate how the general awareness of reputation threats should be transferred into a formalized Corporate Reputation Risk Audit allowing a sound identification, prioritization, and management of reputational dangers. The authors provide reasons why reputation should be integrated into a companys risk assessment and present an example of an audit process.	en_US
dc.publisher	Springer	en_US
dc.relation.ispartof	Reputation Management	en_US
dc.relation.isbasedon	10.1007/978-3-642-19266-1_23	en_US
dc.title	Corporate Reputation Risk: Creating an Audit Trail	en_US
dc.type	Chapter
utslib.location	Heidelberg, Germany	en_US
utslib.for	1503 Business and Management	en_US
utslib.citation.edition	1	en_US
dc.location.activity	Stanford, USA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.edition	1	en_US
pubs.place-of-publication	Heidelberg, Germany	en_US

Abstract:

Bronn and Dowling focus on the actual management of reputational risks. They demonstrate how the general awareness of reputation threats should be transferred into a formalized Corporate Reputation Risk Audit allowing a sound identification, prioritization, and management of reputational dangers. The authors provide reasons why reputation should be integrated into a companys risk assessment and present an example of an audit process.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/29920