Corporate Reputation Risk: Creating an Audit Trail
- Publication Type:
- Reputation Management, 2011, 1, pp. 239 - 255
- Issue Date:
Bronn and Dowling focus on the actual management of reputational risks. They demonstrate how the general awareness of reputation threats should be transferred into a formalized Corporate Reputation Risk Audit allowing a sound identification, prioritization, and management of reputational dangers. The authors provide reasons why reputation should be integrated into a companys risk assessment and present an example of an audit process.
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