Can sponsorships go the distance? The role of psychological construal level in understanding sponsorships effectiveness

Carrillat, F

Legoux, R

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Publisher:: Society for Marketing Advances
Publication Type:: Conference Proceeding
Citation:: Advances in Marketing: Issues, Strategies and Theories, 2008, pp. 43 - 46
Issue Date:: 2008-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Carrillat, F https://orcid.org/0000-0001-6188-1372	en_US
dc.contributor.author	Legoux, R	en_US
dc.contributor.editor	Kehoe, WJ	en_US
dc.contributor.editor	Whitten, LK	en_US
dc.date	2008-11-04	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Advances in Marketing: Issues, Strategies and Theories, 2008, pp. 43 - 46	en_US
dc.identifier.isbn	0-9676059-9-7	en_US
dc.identifier.uri	http://hdl.handle.net/10453/30018
dc.publisher	Society for Marketing Advances	en_US
dc.relation.ispartof	Advances in Marketing: Issues, Strategies and Theories	en_US
dc.relation.ispartof	Society for Marketing Advances Conference	en_US
dc.title	Can sponsorships go the distance? The role of psychological construal level in understanding sponsorships effectiveness	en_US
dc.type	Conference Proceeding
utslib.location	Tuscaloosa, USA	en_US
utslib.location.activity	St Petersburg, USA	en_US
utslib.for	1701 Psychology	en_US
utslib.for	1505 Marketing	en_US
dc.location.activity	St Petersburg, USA	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.place-of-publication	Tuscaloosa, USA	en_US
pubs.start-date	2008-11-04	en_US

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