Re-defining creativity, with particular reference to its sustainability, within the context of the creative industries discourse
- Publication Type:
- Thesis
- Issue Date:
- 2011
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Starting from a practitioner's standpoint, this study investigates creativity as a system in which individual
talent, desire and ambition operate. In the context of sustaining these motivations, personally and
commercially, I examine the creative industries discourse as an 'organising principle' and an 'historical
evolution' of a system named to provide relevant frameworks and guidelines for the future sustenance of
practitioners and patrons.
This thesis has arisen from an investigation into the changed conditions outlined within the creative
industries discourse, an argument, for a potential re-definition of 'creativity' that better fits the conditions
generated by the emerging knowledge economy. The study is viewed through the lens of my own 33 years
of practice as an Artist, Designer and Musician.
The study considers the intrinsic struggle of free individuals to sustain their passion to generate deeper
meaning within an industrialised system of livelihood initially created through a government policy
initiative. The aim is to explain the individual practitioners' relationship to a system that contains
numerous and complex tensions. My aim is to offer an understanding of an industrialised system that has
responded to a shift in conditions in which individual talent and aspiration are 'forced' to function.
As part of our re-definition of creativity, we should be working to convert the prevalent 'precarious state'
of creative practice into a more 'secure' livelihood and give greater recognition to the creative industries
idea as a more consistent, broadly accepted cultural and economic imperative. Any re-definition of
creativity needs to help reveal most creative practice as an under-recognised struggle with inconsistent
tangible income as a reward for a life of passion and faith. Practitioners deeply believe in the value of their
commitment to this very human work and their decision to choose a decidedly risky life-pathway.
For this study, in considering a re-definition of creativity, with particular reference to its sustainability,
within the context of the creative industries discourse, I've investigated a range of conditions, definitions
and 'realities' that affirm the need for a re-definition of creativity and its distribution in today's so-called
'creative age' and the emergent creative economy.
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