Recycling gone bad: When the option to recycle increases resource consumption

Catlin, JR; Wang, Y

Recycling gone bad: When the option to recycle increases resource consumption

Catlin, JR Wang, Y

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Publication Type:: Journal Article
Citation:: Journal of Consumer Psychology, 2013, 23 (1), pp. 122 - 127
Issue Date:: 2013-01-01

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Field	Value	Language
dc.contributor.author	Catlin, JR	en_US
dc.contributor.author	Wang, Y https://orcid.org/0000-0002-3040-7755	en_US
dc.date.issued	2013-01-01	en_US
dc.identifier.citation	Journal of Consumer Psychology, 2013, 23 (1), pp. 122 - 127	en_US
dc.identifier.issn	1057-7408	en_US
dc.identifier.uri	http://hdl.handle.net/10453/31821
dc.description.abstract	In this study, we propose that the ability to recycle may lead to increased resource usage compared to when a recycling option is not available. Supporting this hypothesis, our first experiment shows that consumers used more paper while evaluating a pair of scissors when the option to recycle was provided (vs. not provided). In a follow-up field experiment, we find that the per person restroom paper hand towel usage increased after the introduction of a recycling bin compared to when a recycling option was not available. We conclude by discussing implications for research and policy. © 2012 Society for Consumer Psychology.	en_US
dc.relation.ispartof	Journal of Consumer Psychology	en_US
dc.relation.isbasedon	10.1016/j.jcps.2012.04.001	en_US
dc.subject.classification	Marketing	en_US
dc.title	Recycling gone bad: When the option to recycle increases resource consumption	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	23	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1701 Psychology	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	23	en_US

Abstract:

In this study, we propose that the ability to recycle may lead to increased resource usage compared to when a recycling option is not available. Supporting this hypothesis, our first experiment shows that consumers used more paper while evaluating a pair of scissors when the option to recycle was provided (vs. not provided). In a follow-up field experiment, we find that the per person restroom paper hand towel usage increased after the introduction of a recycling bin compared to when a recycling option was not available. We conclude by discussing implications for research and policy. © 2012 Society for Consumer Psychology.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/31821