Empirical generalizations of demand and supply dynamics for movies

Clement, M; Wu, S; Fischer, M

Empirical generalizations of demand and supply dynamics for movies

Clement, M Wu, S Fischer, M

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Publication Type:: Journal Article
Citation:: International Journal of Research in Marketing, 2014, 31 (2), pp. 207 - 223
Issue Date:: 2014-01-01

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Field	Value	Language
dc.contributor.author	Clement, M	en_US
dc.contributor.author	Wu, S	en_US
dc.contributor.author	Fischer, M https://orcid.org/0000-0002-9012-2292	en_US
dc.date.issued	2014-01-01	en_US
dc.identifier.citation	International Journal of Research in Marketing, 2014, 31 (2), pp. 207 - 223	en_US
dc.identifier.issn	0167-8116	en_US
dc.identifier.uri	http://hdl.handle.net/10453/33063
dc.description.abstract	High financial risks in production and marketing, the hedonic nature of products, and the global cultural relevance of movies have encouraged a substantial number of researchers to analyze the success drivers of movies. This research provides empirical generalizations in managing the supply and demand of motion pictures. Prior empirical research either ignored the endogeneity of box office and screen allocation or was based on selective samples, ignoring the large amount of smaller movies released to the market. Using two large and unique samples of all movies released in two major movie markets, the US (2000-2010; n. = 2098) and Germany (2002-2010; n. = 1360), we extend prior research and present empirical generalizations and new fields of research. © 2013 Elsevier B.V.	en_US
dc.relation.ispartof	International Journal of Research in Marketing	en_US
dc.relation.isbasedon	10.1016/j.ijresmar.2013.10.007	en_US
dc.subject.classification	Marketing	en_US
dc.title	Empirical generalizations of demand and supply dynamics for movies	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	31	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.issue	2	en_US
pubs.publication-status	Published	en_US
pubs.volume	31	en_US

Abstract:

High financial risks in production and marketing, the hedonic nature of products, and the global cultural relevance of movies have encouraged a substantial number of researchers to analyze the success drivers of movies. This research provides empirical generalizations in managing the supply and demand of motion pictures. Prior empirical research either ignored the endogeneity of box office and screen allocation or was based on selective samples, ignoring the large amount of smaller movies released to the market. Using two large and unique samples of all movies released in two major movie markets, the US (2000-2010; n. = 2098) and Germany (2002-2010; n. = 1360), we extend prior research and present empirical generalizations and new fields of research. © 2013 Elsevier B.V.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/33063