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2021-08-01
Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships
Cheng, Y
;
Chen, YRR
;
Hung-Baesecke, CJF
2022-01-01
Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste
Cheng, Y
;
Hung-Baesecke, CJF
;
Chen, YRR
2023-03
When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership
Chen, Y-RR
;
Hung-Baesecke, C-JF
;
Cheng, Y
2023-02-22
Public Relations Theory Development In China: In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication
Chen, Y-RR
;
Hung-Baesecke, C-JF
;
Cheng, Y
;
Botan, C
;
Sommerfeldt, E
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0806 Information Systems, 0807 Li...
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15 Commerce, Management, Tourism ...
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1501 Accounting, Auditing and Acc...
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