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Issue Date
Title
Author(s)
2013-03-25
For better, for worse? What to do when celebrity endorsements go bad
Carrillat, FA
;
d'Astous, A
;
Lazure, J
2012-03-01
The sponsorship-advertising interface: Is less better for sponsors?
Carrillat, FA
;
d'Astous, A
2008-01
The effectiveness of art venue sponsorship: An attribution perspective
Carrillat, F
;
d'Astous, A
;
Colbert, F
2014-01-01
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
Carrillat, FA
;
d'Astous, A
;
Christianis, H
2014-01-01
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, FA
;
d'Astous, A
2013-11-01
The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America
Carrillat, FA
;
d'Astous, A
;
Davoine, V
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Marketing
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