For better, for worse? What to do when celebrity endorsements go bad

Carrillat, FA

d'Astous, A Lazure, J

Permalink

Open Access

Copyright Clearance Process

This item is open access.

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Carrillat, FA https://orcid.org/0000-0001-6188-1372	en_US
dc.contributor.author	d'Astous, A	en_US
dc.contributor.author	Lazure, J	en_US
dc.date.issued	2013-03-25	en_US
dc.identifier.citation	Journal of Advertising Research, 2013, 53 (1), pp. 15 - 30	en_US
dc.identifier.issn	0021-8499	en_US
dc.identifier.uri	http://hdl.handle.net/10453/28634
dc.relation.ispartof	Journal of Advertising Research	en_US
dc.relation.isbasedon	10.2501/JAR-53-1-015-030	en_US
dc.subject.classification	Marketing	en_US
dc.title	For better, for worse? What to do when celebrity endorsements go bad	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	53	en_US
utslib.for	1505 Marketing	en_US
utslib.for	2001 Communication and Media Studies	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	53	en_US

Please use this identifier to cite or link to this item: