OPUS at UTS: Browsing OPUS - Open Publications of UTS Scholars

Browsing "Marketing" byTitle

Showing results 156 to 175 of 275< previous next >

Issue Date	Title	Author(s)
2023-01-01	Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation	Golder, P; Dekimpe, M; An, J; van Heerde, H; Kim, D; Alba, J
2020	Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation	d’Astous, A; Carrillat, FA; Przybysz, A
2016-01-01	Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorship	Carrillat, FA; D’Astous, A
2014-01-01	Leveraging social media to enhance recruitment effectiveness: A facebook experiment	Carrillat, FA; d’Astous, A; Grégoire, EM
2019-01-01	Managerial metric use in marketing decisions across 16 countries: A cultural perspective	Mintz, O; Currim, IS; Steenkamp, JBEM; de Jong, M
2019-03-01	Managing advertising campaigns for new product launches: An application at mercedes-benz	Fischer, M
2006-01	Managing local practices in a networked world	Clegg, SR; Gudergan, S; Kornberger, MM; Ray, T; Kornberger, M; Gudergan, S
2001-01	Marginal Voices: Third Sector Organisations as Vehicles for Social Movement	Barraket, J
2023-06-03	Marketing on the Metaverse Research Opportunities and Challenges	Lu, S; Mintz, O
2012-01	The Maven; nevermore	Freeman, LM; Greenacre, LM; Herenda, N; Veer, E; Ballantine, P; Lazanne, L
2020-12-01	Menu-choice modeling with interactions and heterogeneous correlated preferences	Kamakura, WA; Kwak, K
2019-08-01	Messaging matters: A systematic review of the conservation messaging literature	Kidd, LR; Garrard, GE; Bekessy, SA; Mills, M; Camilleri, AR; Fidler, F; Fielding, KS; Gordon, A; Gregg, EA; Kusmanoff, AM; Louis, W; Moon, K; Robinson, JA; Selinske, MJ; Shanahan, D; Adams, VM
2019-01-01	Might bigger portions of healthier snack food help?	Werle, C; Dubelaar, C; Zlatevska, N; Holden, S
2019-09-01	Mindfulness changes construal level: An experimental investigation	Chan, EY; Wang, Y
2016-12-01	A Model for Inferring Market Preferences from Online Retail Product Information Matrices	Gilbride, TJ; Currim, IS; Mintz, O; Siddarth, S
2007-12-01	Modeling the effects of including/excluding attributes in choice experiments on systematic and random components	Islam, T; Louviere, JJ; Burke, PF
2020-09-10	Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising	Noguti, V; Waller, D
2022-01-01	Multitasking as Consumer Compensatory Control	Han, J; Broniarczyk, S
2015-01-01	My-music my-self	Greenacre, L; Freeman, L; Filby, J; Ostrovsky, T
2005-01	National culture, materialism and consumption behaviour	Delaney, JA; Burke, PF; Gudergan, S; Purchase, S

Showing results 156 to 175 of 275< previous next >