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Author(s)
2010-12-01
Do retailers benefit from the long tail phenomenon?
Eckert, J
;
Ebling, C
;
Skiera, B
;
Hinz, O
2010-10-01
How important are brands? A cross category cross-country study
Fischer, M
;
Volckner, F
;
Sattler, H
2010-01
Response-based segmentation using finite mixture partial least squares
Ringle, C
;
Sarstedt, M
;
Mooi, EA
2010-05-01
A Sensemaking Approach to Trade-Offs and Synergies Between Human and Ecological Elements of Corporate Sustainability
Angus-Leppan, T
;
Benn, S
;
Young, L
2010-01-01
The scale-adusted latent class model: Application to museum visitation
Burke, PF
;
Burton, C
;
Huybers, T
;
Islam, T
;
Louviere, JJ
;
Wise, C
2010-01
Investigating research streams of conjoint analysis: A bibliometric study
Teichert, T
;
Shehu, E
2010-01
In times of need are there more reasons to be green?
Young, LC
;
Benn, SH
;
Donald, M
;
Freeman, LM
;
Marroun, S
;
Ballantine, P
;
Finsterwalder, J
2010-04-01
The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study
Auger, P
;
Devinney, TM
;
Louviere, JJ
;
Burke, PF
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