Investigating research streams of conjoint analysis: A bibliometric study

Teichert, T; Shehu, E

Investigating research streams of conjoint analysis: A bibliometric study

Teichert, T Shehu, E

Permalink

Publisher:: Verband der Hochschullehrer for Betriebswirtschaft e. V.
Publication Type:: Journal Article
Citation:: BuR - Business Research, 2010, 3 (1), pp. 49 - 68
Issue Date:: 2010-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download full textAdobe PDF (739.81 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Teichert, T	en_US
dc.contributor.author	Shehu, E	en_US
dc.date.issued	2010-01	en_US
dc.identifier.citation	BuR - Business Research, 2010, 3 (1), pp. 49 - 68	en_US
dc.identifier.issn	1866-8658	en_US
dc.identifier.uri	http://hdl.handle.net/10453/13989
dc.description.abstract	Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them.	en_US
dc.publisher	Verband der Hochschullehrer for Betriebswirtschaft e. V.	en_US
dc.relation.ispartof	BuR - Business Research	en_US
dc.title	Investigating research streams of conjoint analysis: A bibliometric study	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	3	en_US
utslib.for	1502 Banking, Finance and Investment	en_US
utslib.for	1502 Banking, Finance And Investment	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.issue	1	en_US
pubs.volume	3	en_US

Abstract:

Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/13989