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2015-01-01
When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, O
;
Currim, IS
2019-01-01
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
Mintz, O
;
Currim, IS
;
Steenkamp, JBEM
;
de Jong, M
2019-10-30
Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary Decisions
Mintz, O
;
Bart, Y
;
Lenk, P
;
Reibstein, D
2015-01-01
Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website
Currim, IS
;
Mintz, O
;
Siddarth, S
2021-01-29
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
Mintz, O
2020-06-16
Your Customers Have Changed. Here's How to Engage Them Again
Deshpandé, R
;
Mintz, O
;
Currim, I
2021-08-13
The marketing strategy Australia’s vaccine campaign needs right now
Mintz, O
2023-08-04
Harnessing post-pandemic customer trends to fuel business growth
Mintz, O
2022-07-12
Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before
Mintz, O
2023-01-01
National customer orientation: an empirical test across 112 countries
Mintz, O
;
Currim, I
;
Deshpande, R
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