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Issue Date
Title
Author(s)
2013-03-25
For better, for worse? What to do when celebrity endorsements go bad
Carrillat, FA
;
d'Astous, A
;
Lazure, J
2012-03-01
The sponsorship-advertising interface: Is less better for sponsors?
Carrillat, FA
;
d'Astous, A
2014-01-01
Leveraging social media to enhance recruitment effectiveness: A facebook experiment
Carrillat, FA
;
d’Astous, A
;
Grégoire, EM
2015-09-22
How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activation
Carrillat, FA
;
D'Astous, A
;
Couture, MPC
2014-01-01
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
Carrillat, FA
;
d'Astous, A
;
Christianis, H
2014-01-01
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, FA
;
d'Astous, A
2013-11-01
The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America
Carrillat, FA
;
d'Astous, A
;
Davoine, V
2020-01-01
Can donations be too little or too much?
Mazodier, M
;
Carrillat, FA
;
Sherman, C
;
Plewa, C
2020
Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
d’Astous, A
;
Carrillat, FA
;
Przybysz, A
2019-07-01
Uncovering institutional orientation as a new strategic orientation in industrial marketing
Chaney, D
;
Carrillat, FA
;
Zouari, A
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Marketing
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15 Commerce, Management, Tourism ...
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