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Issue Date
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Author(s)
2004-01
Information utilization, marketing planning, and marketing performance: a study of New Zealand manufacturers.
Souchon, AL
;
Cadogan, J
;
Procter, D
;
Lings, IN
;
Wiley, J
;
Thirkell, P
2007-01
Employee-Based Brand Equity: Antecedents and Consequences
Supornpraditchai, T
;
Miller, K
;
Lings, IN
;
Jonmundsson, JB
;
Thyne, M
;
Deans, K
;
Gnoth, J
2005-01
How does product congruency moderate the role of identification in purchase intent?
De Souza, D
;
Owen, KM
;
Lings, IN
;
Purchase, S
2004-01
The impact of service orientation on relationship quality and future intentions
Beatson, A
;
Lings, IN
;
Wiley, J
;
Thirkell, P
2005-01
The impact of internal and external market orientations on firm performance
Lings, IN
;
Greenley, GE
;
Purchase, S
2007-01
Buying a Sponsor's Brand: The Role of Affective Commitment to the Sponsored Team
Lings, IN
;
Owen, KM
2005-01
An exploration of frontline staff service orientated behaviours
Beatson, A
;
Lings, IN
;
Purchase, S
2007-01
Relational Orientation versus Firm Orientation: Want versus Should
Newman, AL
;
Lings, IN
;
Gudergan, S
;
Noguti, V
;
Thyne, M
;
Deans, K
;
Gnoth, J
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Date issued
3
2005
3
2007
2
2004
Has File(s)
8
true
Type
5
Conference Proceeding
Copyright Status
3
open_access
2
closed_access