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2021-09-01
Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
Keh, HT
;
Wang, D
;
Yan, L
2022-01-01
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
Melnyk, V
;
Carrillat, FA
;
Melnyk, V
2021-07-29
Religion, Spirituality, and Advertising
Waller, D
;
Casidy, R
2020-01-01
When Does Corporate Social Irresponsibility Become News? Evidence from More than 1,000 Brand Transgressions Across Five Countries
Stäbler, S
;
Fischer, M
2013-01-01
What drives managerial Use of marketing and financial metrics and does metric use affect performance of marketing-mix activities
Mintz, O
;
Currim, IS
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Subject
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Marketing
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2021
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2020
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2022
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Closed Access