Religion, Spirituality, and Advertising

Waller, D; Casidy, R

Religion, Spirituality, and Advertising

Waller, D

Casidy, R

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Publisher:: Routledge
Publication Type:: Journal Article
Citation:: Journal of Advertising, 2021, 50, (4), pp. 349-353
Issue Date:: 2021-07-29

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Field	Value	Language
dc.contributor.author	Waller, D https://orcid.org/0000-0002-4016-4275
dc.contributor.author	Casidy, R
dc.date.accessioned	2021-12-22T05:12:51Z
dc.date.available	2021-06-15
dc.date.available	2021-12-22T05:12:51Z
dc.date.issued	2021-07-29
dc.identifier.citation	Journal of Advertising, 2021, 50, (4), pp. 349-353
dc.identifier.issn	0091-3367
dc.identifier.issn	1557-7805
dc.identifier.uri	http://hdl.handle.net/10453/152472
dc.description.abstract	This article introduces the special section on Religion, Spirituality, and Advertising. A person’s belief in a religion or their spiritual identity can have a direct influence on the way they live and their attitudes and values. This can also impact an individual’s perception toward an advertiser’s message and images or advertising in general. While studies on the topic of religion and spirituality in the marketing literature are on the rise, there is still a substantive research gap on this topic, particularly on the theoretical and empirical developments pertaining to the influence of religion on various aspects of advertising topics. For this special section, the Call for Papers resulted in 37 submissions, which finally resulted in five articles that present a different focus on the topic and aim to encourage new discourse into the area of religion, spirituality, and advertising.
dc.language	English
dc.publisher	Routledge
dc.relation.ispartof	Journal of Advertising
dc.relation.isbasedon	10.1080/00913367.2021.1944936
dc.rights	info:eu-repo/semantics/closedAccess
dc.subject	1505 Marketing, 1506 Tourism
dc.subject.classification	Marketing
dc.title	Religion, Spirituality, and Advertising
dc.type	Journal Article
utslib.citation.volume	50
utslib.for	1505 Marketing
utslib.for	1506 Tourism
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2021-12-22T05:12:50Z
pubs.issue	4
pubs.publication-status	Published
pubs.volume	50
utslib.citation.issue	4

Abstract:

This article introduces the special section on Religion, Spirituality, and Advertising. A person’s belief in a religion or their spiritual identity can have a direct influence on the way they live and their attitudes and values. This can also impact an individual’s perception toward an advertiser’s message and images or advertising in general. While studies on the topic of religion and spirituality in the marketing literature are on the rise, there is still a substantive research gap on this topic, particularly on the theoretical and empirical developments pertaining to the influence of religion on various aspects of advertising topics. For this special section, the Call for Papers resulted in 37 submissions, which finally resulted in five articles that present a different focus on the topic and aim to encourage new discourse into the area of religion, spirituality, and advertising.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/152472