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Title
Author(s)
2010-01
An Analysis Of The Importance Of The Long Tail In Search Engine Marketing
Skiera, B
;
Eckert, J
;
Hinz, O
2014-10-01
Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types
Schlereth, C
;
Eckert, C
;
Schaaf, R
;
Skiera, B
2009-01
Stichwort Long Tail
Eckert, J
;
Hinz, O
;
Skiera, B
2012-09-01
Using discrete choice experiments to estimate willingness-to-pay intervals
Schlereth, C
;
Eckert, C
;
Skiera, B
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Eckert, C
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Schaaf, R
Subject
1
Information Systems
1
Marketing
1
Operations Research
Date issued
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2009
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2014
Has File(s)
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true
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3
Journal Article
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closed_access