Loss aversion attenuates under time pressure

Chan, EY; Saqib, NU

Loss aversion attenuates under time pressure

Chan, EY

Saqib, NU

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Publication Type:: Conference Proceeding
Citation:: Advances in Consumer Research, 2013, 41 pp. 426 - 427 (2)
Issue Date:: 2013

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Field	Value	Language
dc.contributor.author	Chan, EY https://orcid.org/0000-0002-6847-6545	en_US
dc.contributor.author	Saqib, NU	en_US
dc.contributor.editor	Botti, S	en_US
dc.contributor.editor	Labroo, A	en_US
dc.date	2013-10-03	en_US
dc.date.issued	2013	en_US
dc.identifier.citation	Advances in Consumer Research, 2013, 41 pp. 426 - 427 (2)	en_US
dc.identifier.issn	0098-9258	en_US
dc.identifier.uri	http://hdl.handle.net/10453/35388
dc.description.abstract	Four experiments demonstrate that loss aversion attenuates under time pressure. We posit a value function-based explanation: the loss of time under time pressure places people on the locally-convex portion of the value function, from which they consider the hedonic impact of losses to be similar to that of gains.	en_US
dc.relation.ispartof	Advances in Consumer Research	en_US
dc.relation.ispartof	Association for Consumer Research	en_US
dc.title	Loss aversion attenuates under time pressure	en_US
dc.type	Conference Proceeding
utslib.citation.volume	41	en_US
utslib.location.activity	Chicago, IL, USA	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1701 Psychology	en_US
dc.location.activity	Chicago, IL, USA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2013-10-06	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2013-10-03	en_US
pubs.volume	41	en_US

Abstract:

Four experiments demonstrate that loss aversion attenuates under time pressure. We posit a value function-based explanation: the loss of time under time pressure places people on the locally-convex portion of the value function, from which they consider the hedonic impact of losses to be similar to that of gains.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/35388