Coffee, tea, and caffeinated cognition

Maglio, S; Chan, EY

Coffee, tea, and caffeinated cognition

Maglio, S Chan, EY

Permalink

Publication Type:: Conference Proceeding
Citation:: Advances in Consumer Research, 2014, 42 pp. 596 - 596 (1)
Issue Date:: 2014-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

Adobe PDF

Download Published versionAdobe PDF (260.29 kB)

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Maglio, S	en_US
dc.contributor.author	Chan, EY https://orcid.org/0000-0002-6847-6545	en_US
dc.contributor.editor	Cotte, J	en_US
dc.contributor.editor	Wood, S	en_US
dc.date	2014-10-23	en_US
dc.date.issued	2014-01	en_US
dc.identifier.citation	Advances in Consumer Research, 2014, 42 pp. 596 - 596 (1)	en_US
dc.identifier.uri	http://hdl.handle.net/10453/35389
dc.description.abstract	People associate coffee with urgency and tea with relaxation due to their differing levels of caffeine. Accordingly, tea anchors thoughts in the future, boosting creativity and dampening the relevance of product-related details; coffee reverses these effects. This holds when thinking about or consuming the beverages and disappears for decaffeinated drinks.	en_US
dc.relation.ispartof	Advances in Consumer Research	en_US
dc.relation.ispartof	Association for Consumer Research	en_US
dc.title	Coffee, tea, and caffeinated cognition	en_US
dc.type	Conference Proceeding
utslib.citation.volume	42	en_US
utslib.location.activity	Baltimore, MD, USA	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1701 Psychology	en_US
dc.location.activity	Baltimore
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2014-10-26	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2014-10-23	en_US
pubs.volume	42	en_US

Abstract:

People associate coffee with urgency and tea with relaxation due to their differing levels of caffeine. Accordingly, tea anchors thoughts in the future, boosting creativity and dampening the relevance of product-related details; coffee reverses these effects. This holds when thinking about or consuming the beverages and disappears for decaffeinated drinks.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/35389