Navigating the waters: Regulating versus using feelings toward risky choices

Chan, EY; Saqib, N

Navigating the waters: Regulating versus using feelings toward risky choices

Chan, EY

Saqib, N

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Publication Type:: Conference Proceeding
Citation:: Advances in Consumer Research, 2012, 40 pp. 813 - 814 (2)
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	Chan, EY https://orcid.org/0000-0002-6847-6545	en_US
dc.contributor.author	Saqib, N	en_US
dc.contributor.editor	Gürhan-Canli, Z	en_US
dc.contributor.editor	Otnes, C	en_US
dc.contributor.editor	Zhu, RJ	en_US
dc.date	2012-10-02	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Advances in Consumer Research, 2012, 40 pp. 813 - 814 (2)	en_US
dc.identifier.isbn	978-0-915552-70-2	en_US
dc.identifier.uri	http://hdl.handle.net/10453/35390
dc.description.abstract	Do happy or sad people take more risks? In three experiments, we find that happy people who regulate (use) their feelings are risk-averse (risk-seeking); meanwhile, sad people who regulate (use) their feelings are risk-seeking (risk-averse). This distinction between affect-regulation and affect-as-input reconciles past research and makes predictions regarding consumers' incidental feelings and their risk preferences.	en_US
dc.relation.ispartof	Advances in Consumer Research	en_US
dc.relation.ispartof	Association for Consumer Research	en_US
dc.title	Navigating the waters: Regulating versus using feelings toward risky choices	en_US
dc.type	Conference Proceeding
utslib.citation.volume	40	en_US
utslib.location.activity	Vancouver, BC, Canada	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1701 Psychology	en_US
dc.location.activity	Vancouver, BC, Canada
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2012-10-05	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2012-10-02	en_US
pubs.volume	40	en_US

Abstract:

Do happy or sad people take more risks? In three experiments, we find that happy people who regulate (use) their feelings are risk-averse (risk-seeking); meanwhile, sad people who regulate (use) their feelings are risk-seeking (risk-averse). This distinction between affect-regulation and affect-as-input reconciles past research and makes predictions regarding consumers' incidental feelings and their risk preferences.

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http://hdl.handle.net/10453/35390