On higher ground: Moral thinking leads to abstract processing

Chan, EY; Kim Cho, E

On higher ground: Moral thinking leads to abstract processing

Chan, EY

Kim Cho, E

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Publication Type:: Conference Proceeding
Citation:: Advances in Consumer Research, 2012, 40 pp. 665 - 666 (2)
Issue Date:: 2012-01

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Field	Value	Language
dc.contributor.author	Chan, EY https://orcid.org/0000-0002-6847-6545	en_US
dc.contributor.author	Kim Cho, E	en_US
dc.contributor.editor	Gürhan-Canli, Z	en_US
dc.contributor.editor	Otnes, C	en_US
dc.contributor.editor	Zhu, RJ	en_US
dc.date	2012-10-02	en_US
dc.date.issued	2012-01	en_US
dc.identifier.citation	Advances in Consumer Research, 2012, 40 pp. 665 - 666 (2)	en_US
dc.identifier.isbn	978-0-915552-70-2	en_US
dc.identifier.uri	http://hdl.handle.net/10453/35391
dc.description.abstract	We often describe people who do the "right" thing as "on the moral high ground". Do such people see their world from a higher distance? Four experiments find that moral thinking leads to abstract processing. This research contributes to the understanding of morality from an embodied cognition perspective.	en_US
dc.relation.ispartof	Advances in Consumer Research	en_US
dc.relation.ispartof	Association for Consumer Research	en_US
dc.rights	info:eu-repo/semantics/openAccess
dc.title	On higher ground: Moral thinking leads to abstract processing	en_US
dc.type	Conference Proceeding
utslib.citation.volume	40	en_US
utslib.location.activity	Vancouver, BC, Canada	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1701 Psychology	en_US
dc.location.activity	Vancouver, BC, USA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access	*
pubs.consider-herdc	true	en_US
pubs.finish-date	2012-10-05	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2012-10-02	en_US
pubs.volume	40	en_US

Abstract:

We often describe people who do the "right" thing as "on the moral high ground". Do such people see their world from a higher distance? Four experiments find that moral thinking leads to abstract processing. This research contributes to the understanding of morality from an embodied cognition perspective.

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http://hdl.handle.net/10453/35391