On higher ground: Moral thinking leads to abstract processing

Publication Type:
Conference Proceeding
Citation:
Advances in Consumer Research, 2012, 40 pp. 665 - 666 (2)
Issue Date:
2012-01
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We often describe people who do the "right" thing as "on the moral high ground". Do such people see their world from a higher distance? Four experiments find that moral thinking leads to abstract processing. This research contributes to the understanding of morality from an embodied cognition perspective.
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