Preference reversal in risky choices under time pressure

Saqib, N; Chan, EY

Preference reversal in risky choices under time pressure

Saqib, N Chan, EY

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Publication Type:: Conference Proceeding
Citation:: Advances in Consumer Research, 2009, 37 pp. 585 - 586 (2)
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Saqib, N	en_US
dc.contributor.author	Chan, EY https://orcid.org/0000-0002-6847-6545	en_US
dc.contributor.editor	Campbell, MC	en_US
dc.contributor.editor	Inman, J	en_US
dc.contributor.editor	Pieters, R	en_US
dc.date	2009-10-22	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Advances in Consumer Research, 2009, 37 pp. 585 - 586 (2)	en_US
dc.identifier.isbn	978-091555265-8	en_US
dc.identifier.uri	http://hdl.handle.net/10453/35392
dc.description.abstract	In three studies, we examine the phenomenon that time pressure leads risky decision-making to a reversal of the usual preference. In Study 1, participants with positive (negative) affect were risk-seeking (risk-averse) when there was no time pressure, but adopted risk-averse (risk-seeking) behaviours under time pressure. In Study 2, we show that it is the salience of negative information under time pressure that mediates the preference reversal. In Study 3, participants with a promotion (prevention) focus preferred prevention- (promotion-) framed and safer (riskier) choices under time pressure. Results suggest that, under time pressure, individuals tend to reverse their risk preferences, with consequences in everyday decision-making.	en_US
dc.relation.ispartof	Advances in Consumer Research	en_US
dc.relation.ispartof	Association for Consumer Research	en_US
dc.title	Preference reversal in risky choices under time pressure	en_US
dc.type	Conference Proceeding
utslib.citation.volume	37	en_US
utslib.location.activity	Pittsburgh, PA, USA	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1701 Psychology	en_US
dc.location.activity	Pittsburgh, PA, USA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.finish-date	2009-10-25	en_US
pubs.publication-status	Published	en_US
pubs.start-date	2009-10-22	en_US
pubs.volume	37	en_US

Abstract:

In three studies, we examine the phenomenon that time pressure leads risky decision-making to a reversal of the usual preference. In Study 1, participants with positive (negative) affect were risk-seeking (risk-averse) when there was no time pressure, but adopted risk-averse (risk-seeking) behaviours under time pressure. In Study 2, we show that it is the salience of negative information under time pressure that mediates the preference reversal. In Study 3, participants with a promotion (prevention) focus preferred prevention- (promotion-) framed and safer (riskier) choices under time pressure. Results suggest that, under time pressure, individuals tend to reverse their risk preferences, with consequences in everyday decision-making.

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http://hdl.handle.net/10453/35392