Evaluating Broadcast Strategy: the Case of Australian Football

Fujak, H; Frawley, SM

Evaluating Broadcast Strategy: the Case of Australian Football

Fujak, H

Frawley, SM

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Publisher:: Human Kinetics, Inc
Publication Type:: Journal Article
Citation:: International Journal of Sport Communication, 2015, 8 pp. 431 - 451
Issue Date:: 2015

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Field	Value	Language
dc.contributor.author	Fujak, H https://orcid.org/0000-0002-6850-4294	en_US
dc.contributor.author	Frawley, SM https://orcid.org/0000-0002-7552-3856	en_US
dc.date.issued	2015	en_US
dc.identifier.citation	International Journal of Sport Communication, 2015, 8 pp. 431 - 451	en_US
dc.identifier.issn	1936-3915	en_US
dc.identifier.uri	http://hdl.handle.net/10453/35706
dc.description.abstract	The central aim this paper is to evaluate the broadcast strategies of Australia's two leading commercial sports, the Australian Football League (AFL) and the National Rugby League (NRL), through a quantitative analysis of television ratings during the period 2007 to 2011. Specifically, the research is focused on assessing the degree of exclusivity and geographic reach embedded within each of the sports broadcast agreements. In doing so, the research considers the impact of strategy in providing value to the broadcasters and teams as well as utility to fans of each league within the framework of Noll’s broadcasting principles.	en_US
dc.publisher	Human Kinetics, Inc	en_US
dc.relation.ispartof	International Journal of Sport Communication	en_US
dc.relation.isbasedon	10.1123/IJSC.2015-0064	en_US
dc.title	Evaluating Broadcast Strategy: the Case of Australian Football	en_US
dc.type	Journal Article
utslib.citation.volume	8	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
pubs.organisational-group	/University of Technology Sydney/Students
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.publication-status	Published	en_US
pubs.volume	8	en_US

Abstract:

The central aim this paper is to evaluate the broadcast strategies of Australia's two leading commercial sports, the Australian Football League (AFL) and the National Rugby League (NRL), through a quantitative analysis of television ratings during the period 2007 to 2011. Specifically, the research is focused on assessing the degree of exclusivity and geographic reach embedded within each of the sports broadcast agreements. In doing so, the research considers the impact of strategy in providing value to the broadcasters and teams as well as utility to fans of each league within the framework of Noll’s broadcasting principles.

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http://hdl.handle.net/10453/35706