Self-initiated design projects : avenues for implementation and practice
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The purpose of the study is to determine and define structure in self-initiated product design projects conducted by experienced industrial design consultants. The research included the conduct of semi-structured interviews with leading designers that required them to compare their client-based and self-initiated design processes. Literature review of academic research on design methods, design thinking and knowledge application in design supports the interview analysis. The study finds that designers engaged in self-initiated design, independently generate the resources necessary for new product development and that there is structure to this method, dependent on the development of background knowledge. A model for Typologies of Self-initiated Design has been developed to describe this structure and to provide a means for designers to comprehend the progression of self-initiated design projects.
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