A Different Look at Chinese ecotourists

Asia Pacific Tourism Association
Publication Type:
Conference Proceeding
2012, pp. 253 - 259
Issue Date:
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This study provides an update of ecotourists travel motives, perceived value and experience, and behavioral outcomes in China. Using a qualitative research approach with 20 interviews, the authors show that tourists generally are apathetic about learning the nature. Rather, they were more interested in self-enjoyment and health. Differences among informants were also observed. This study concludes with implications to the literature and practitioners.
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