The demand for higher education surges for China's increasingly affluent population, while public higher education resources can not meet this demand. Independent Colleges of China come into being by taking this opportunity - the birth of a new type of university because of effective combination of a public university's reputation and brand (intangible resources) and civil society capital. Independent Colleges take only five years from creation to now. Rapid expansion of scale and integration of resources really meet the needs of the times for a short time, but public's growing demand for higher education has entered into the Age of Reason and an independent college has entered a competition period. Each of the Independent Colleges has to face many problems at present and achieve sustainable development by in-depth study and exploration, and creating a core competitiveness independent Institute's development. These issues include: State regulations provide Independent College is a non-profit business, however, owing to Independent Colleges’ strong profitability, capital market enter into this field. So requiring capital non-profit and independent colleges done as a pure public welfare will be against capital law, and the law also doesn't fit the basic principles of the socialist market economy. Realistically speaking, the idealized solution is, In order to achieve a certain balance, to pursue the necessary tension between education and the profit-making. That is to say, it is necessary to get moderate profit, but not contaminate the bounden duty of education. However, as what Marx’s classic writer criticizing philosophers of the past, and said: "Philosophers only of interpreting the world, but the sense of the world is how to do." And many independent colleges and universities arises poor operation mechanism and management because of respectively uneven distribution of benefits among their parent universities and their third-party partners and themselves. Successful management may lead to universities’ success. From a development perspective, if poor mechanism and management existent for a long time, it will certainly affect the effective operation of the Independent College and core competitiveness’s construction in the future. In the end, how to effectively solve these problems?
Clark's concept of entrepreneurial university have identified a way for the development of China's Independent Colleges - of course, China’s Independent Colleges can not be in accordance with the framework for action described by Clark - the idea of considering academic achievements as the center-mode operation has nothing to do with the development of Independent Colleges. Clark University, the idea is not so much on the enterprise is to provide a path at least 10 years. The idea is not so much to provide a path, as to provide a perspective - who can adapt to the market, and who can get resources in the market, and who finally will be able to lay a more solid development platform. Ducker’s path may be the best choice for the development of Independent Colleges-the so-called enterprise is to continue to accumulate clients and make customer satisfied in the end. Clark's idea coupled with Drucker’s path choice is the best footnote for the development of Independent Colleges.
This study make full use of literature carding, interviews, questionnaires, case analysis and other methods to explain these three themes: first, how an independent college to win more "customers" (students) and make these customers recognized the "product" (talent) in the market through accepting the services of an independent College? Second, how to create these "products"? In other words, we need to what kind of "workers", and how to create high-quality "service team" (teachers, administrators, and service personnel)? Third, how the College to deal with change? How to build the organizational structure, and distribute benefits?
This study proposes, in order to enable "client" grow and satisfied, the most critical issue is to make the "clients" find a suitable place on the talent market and achieve full employment. Therefore, the independent college students should focus on enhancing students’ competence to meet the market demand and increasingly focus on the reform of curriculum, teaching methods and educational philosophy. The survey found interdiction point is the contradictions and gaps between the concept of independent college‘s personnel training coincided with the market demand and the "client" own needs, and we should increase teacher training’s grade, change teacher’s educational teaching Ideas, and update education and teaching methods. We also improve management and service level, and in order to achieve customer growth, try to keep the "customer" satisfaction.
Sustained growth in the number of the "clients" and the continuous increase in the degree of "customer" satisfaction must have good management and services. Teachers and administrators should change their concepts, and change the implementation of education for the provision of "services" to meet the reasonable needs of students and society need to create opportunities and build a platform for those talents. This study was conducted by the survey of teaching profession attitude and statistical analysis of the data and finally put forth some specific suggestions for improvement.
By using the method of case analysis, the study also have an in-depth excavation for Yunnan Normal University Business School’s establishment, growth and development, summarize their experience, and have a reasonable analysis for their future development.
This study has innovations in the following aspects: First, this study clearly puts forward the concept that Independent Colleges should be profitable and operate based on an enterprise approach, and break out traditional concept that the Chinese University doesn't think about t profitability. Second, this study carefully examines personnel training into through the perspective that education consumes market and human resources consume market, and breaks through these diseases that in the process of personnel training, Chinese traditional universities’ discipline-centered, goal-oriented, but often out of touch with the market. Third, this study goes into details about the training of teachers through the perspective of professional attitude to advance the enterprise construction and realize high degree of identity for the organization in the process of commercialization by the method of unifying values, and enhancing the professionalism of Independent Colleges and other means; Fourth, this thesis studies how to build Independent Colleges’ decision-making center by interest’s gambling. Interest is the core part of business operation, and how to achieve interest balance of all parties in order to achieve Pareto most optimal? This paper will have relevant discussion.