Asian incentive events in New South Wales: expenditure and retail impact
- University of Technology Sydney
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- 2015, pp. 2 - 26
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The purpose of this study is to provide BESydney with an improved understanding of the characteristics of incentive delegates inclusive of expenditure on shopping, attractions and food and beverage; satisfaction with Sydney; and a comparison of Sydney to other destinations; with a focus on the Asian incentive market.
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