Asian incentive events in New South Wales: expenditure and retail impact
- Publisher:
- University of Technology Sydney
- Publication Type:
- Report
- Citation:
- 2015, pp. 2 - 26
- Issue Date:
- 2015-06-01
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The purpose of this study is to provide BESydney with an improved understanding of the characteristics of incentive delegates inclusive of expenditure on shopping, attractions and food and beverage; satisfaction with Sydney; and a comparison of Sydney to other destinations; with a focus on the Asian incentive market.
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