Asian incentive events in New South Wales: expenditure and retail impact

Publisher:
University of Technology Sydney
Publication Type:
Report
Citation:
2015, pp. 2 - 26
Issue Date:
2015-06-01
Full metadata record
The purpose of this study is to provide BESydney with an improved understanding of the characteristics of incentive delegates inclusive of expenditure on shopping, attractions and food and beverage; satisfaction with Sydney; and a comparison of Sydney to other destinations; with a focus on the Asian incentive market.
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